Marketing Resources
English Australia drives a range of marketing initiatives that establish and strengthen the English Australia brand, promoting member colleges as the first choice for students and professionals seeking to study an English language program in Australia.
To assist the English Australia Secretariat with marketing initiatives, a key team of people from the English Australia Board, Secretariat and member colleges form the Profiling and Promotions Advisory Group. This group has a number of areas of focus including brand recognition, agent/student marketing and communications and online development. Further details are available here.
Member College Brand Guidelines and Logo Kit
English Australia member colleges actively promote their membership of English Australia. The English Australia logo is used by member colleges in a number of ways, including on college websites, brochures and advertisements. The Member College Brand Guidelines outline the use of the English Australia Logo for member colleges and we encourage all our members to view these guidelines.
Please contact the English Australia Profiling & Promotions Officer for a logo kit (containing all file formats of the logo), a hard copy of the Member College Brand Guidelines, or if you have any questions regarding use of the English Australia logo.
Agents Flyer for Member College Use
This flyer explains who English Australia are and why agents should choose to work with English Australia member colleges. The flyer also lists our current membership. If you require printed copies of this flyer please contact the English Australia Profiling & Promotions Officer.
Marketing Research & Industry Statistics
Click here to access a dedicated library for Statistics and Research.
Promotional Resources
STUDY TRAVEL MAGAZINE OFFER
This is an exclusive deal for English Australia member colleges for joint advertising. Member Colleges can sign up to be part of this English Australia ad. For more information, please contact the English Australia Profiling & Promotions Officer.
All other Promotional Resources can be found in the document library below (once logged in as a member).
| Date | Title | Description |
|---|---|---|
15/06/16 |
Study Travel are offering English Australia member colleges up to 40% discount to attend upcoming agent workshops in Russia, Korea and Japan. |
|
12/01/14 |
Information Flyer for the March 2014 IEFT Fairs in Turkey - with special discounts negotiated for English Australia member colleges. |
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09/04/13 |
This is an article which talks about English Australia and our member colleges which appeared in Turkish Student Magazine, Spring Edition, 2013. |
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09/04/13 |
This is an article which talks about English Australia and our member colleges which appeared in EduAbroad Magazine, Spring Edition, 2013. |
|
26/02/13 |
An article which appeared in Agenzia Viaggi in Italy (February 2013). This document contains the original article (in Italian) and the English translation. |
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31/03/12 |
The April issue of Study Travel Magazine had great coverage of the launch of the new English Australia brand. |
