Profiling & Promotions Update

9 August 2012

This year’s English Australia conference program has something to engage all those working in the ELICOS sector. Our marketing stream is shaping up to be our best yet. Marketers will value the opportunity to increase their understanding of China, Australia's most important source country for international students, as well as exploring differentiation through brand, using research to underpin strategy and utilizing social media and digital marketing effectively. Held 20th – 21st September at the Sydney Convention & Exhibition Centre in Sydney, we encourage you to view the conference program and register now. Once you register, you will receive a login for the English Australia Conference 2012 web portal which will enable you to view the session abstracts and plan your days.

Austrade continue to undertake redevelopment of the Study in Australia website (www.studyinaustralia.gov.au). They will be running a series of workshops to further this development and are seeking your input. The workshops will be held in six locations around Australia with separate groups being run for students, the sector and government representatives. The workshop will cover key outcomes from the latest round of research activities that have been undertaken and a ‘draft’ new website structure will be presented for discussion. Workshops will be run on the following dates.

Canberra - Tuesday 14th August

Perth - Friday 17th August

Sydney - Monday 20th August and Tuesday 21st August

Melbourne - Thursday 23rd August and Friday 24th August

Adelaide - Tuesday 28th August

Brisbane - Wednesday 29th August

Austrade are looking for representatives who have strong website experience whether it be in usability, content generation, design, management or testing. If you are interested, please email the Study in Australia team with your name, position, organisation name, contact details and a short summary of relevant experience.

Queries can be directed to Vanessa Lennon, Project Manager, Education Brand and Website Development, Austrade, T +61 2 9392 2301, vanessa.lennon@austrade.gov.au

The Australian Tourism Data Warehouse's Tourism e-kit includes an entire topic dedicated to social media, with simple and relevant information on how to capitalise on this opportunity. The 11 new social media tutorials feature practical hands-on exercises and relevant examples, including; Social media for tourism; Online reputation management; Facebook; Twitter; YouTube; Flickr; TripAdvisor; Blogging; Online Tourism Communities; Mobile technology and the Groupon Phenomena. Download the free tutorials from www.atdw.com.au/tourismekit.

If you haven’t already, please connect with English Australia via social media. We have a Twitter account @English_Aus, a Facebook page and a LinkedIn account. We welcome individuals to follow us and keep up to date with English Australia and industry news.

Please view your member college listing on the newly branded English Australia website to check we have your details correct including the courses and programs you have on offer. You can update your own contact details with your college login. If there are changes to be made to google maps or the courses and programs you have on offer please email easec@englishaustralia.com.au and we will ensure the updates are made. Finally, we encourage all members to include their logo, if it’s not on your listing, please send it to us at easec@englishaustralia.com.au.

Please ensure your college is now using the new English Australia logo on all communications, where possible. Member College brand guidelines are available on the English Australia website. Please email Mandy Cooper at mandycooper@englishaustralia.com.au if you would like a logo kit and brand guidelines sent to you or if you have any questions in regards to use of the new English Australia logo.