English Australia Profiling & Promotions Update

27th March 2014

English Australia has produced a new flyer for Agents promoting our member colleges. If you would like any printed copies sent to you to use in your own marketing to agents please email us at easec@englishaustralia.com.au indicating the quantity you would like.

English Australia will have a booth at the upcoming ANZA workshop in Sydney. We are looking forward to seeing a number of English Australia member colleges at this event to form the English Australia village. For those colleges attending ANZA, it would be great if you could bring your English Australia A4 logo stand to ANZA for display on your table. We have printed some Agent Flyers for the agent satchels and these provide a great overview of English Australia. Finally, for your information, we have produced an English Australia advert for the workshop catalogue.

We encourage you to come along to Samuel Vetrak’s session on Sunday 6th April at 3:20pm. Samuel is the founder and CEO of StudentMarketing and will be looking at student market trends. He is also a big supporter of English Australia having presented at our own conference in 2012.

We look forward to seeing you at ANZA.

The programme for this year’s conference is taking shape and there will be many sessions targeted to those in marketing related roles. If you have any ideas for topics you would like covered as part of the marketing stream, any suggestions for speakers or would like to make your own contribution, please email mandycooper@englishaustralia.com.au or submit a proposal. We would love to hear your ideas and tailor a programme suited to your needs!

DIBP has released the quarterly report for student visa applications and grants for the 2nd quarter of the 2013/2014 program year (October to December 2013). Click here for the DIBP Report – Student visa program quarterly report: quarter ending at 31 December 2013. English Australia has produced a detailed analysis of the data from an ELICOS perspective which you can view by logging in to the following section of the English Australia website:

COLLEGES » Services & Resources » Statistics/Research » DIBP Data Student Visas - YTD December 2013/2014 - English Australia Analysis

The data from DIBP is useful for:
a) understanding trends in the pipeline of students across all types of pathways;
b) understanding the pipeline of students by type of program eg. stand-alone English, English for High School, English for further study etc.; and
c) understanding trends in onshore vs offshore student visa applications and grants.

Austrade are re-activating the ‘Austrade Future Unlimited Education Exhibition (AFUEE) in 2014, the only large-scale study in Australia exhibition in Japan. This is a great opportunity for participating colleges to raise their profile in the Japan market. The key dates are:

10 October 2014: B2B Industry Day Event
12 October 2014: Education Exhibition

Please click here for further detail.

Worldwide Language Schools (WLS) is an online guide of language schools located around the world and also a language school course finder. It is free to list your college on this site, just click here to register. Once you have registered, you can edit your college profile at any time. You can also track the number of visits to your profile. English Australia is listed on this site under ‘Associations of Language Schools’.

If you have any questions please email info@wls-schools.com.

March 2014
Estudo no exterior (Brazil): Learn English in Australia
Study Travel Magazine: English Australia advert (page 31)
iStudent: English Australia advert (inside front cover)

February 2014
The Australian: Language colleges must get united
Study Travel Magazine: English Australia advert (page 45)
Study Travel Magazine: English Australia outlines future scenarios
Optima Magazine (Russia): Key Ingredients (page 72)